Inspirational event consultancy and production project helping to launch a culture change project for an international credit card company.

The brief

Our client was looking to create an event that launched the concept of ‘People Leader’ within their business and wanted an agency that could provide a complete solution including event design, consultancy, content and technical delivery. Of major importance was that the event was highly engaging and memorable and would provide the inspiration for the launch of this major company initiative. Building on a clear plan from our client we needed to develop the structure further that would build upon two world-class keynote speakers; firstly a DRIVE workshop focussing on Daniel Pinks work on Autonomy, Mastery and Purpose and secondly a truly inspirational Leadership presentation from Baroness Sue Campbell.

Challenges

The event called for a high level of engagement and interactivity throughout the day so careful planning was required to ensure that the logistics of what we were proposing would work in practice. A wonderful challenge was also laid down, to create a memorable opening that would have the delegates’ immediate attention and increase energy levels ready to fully engage with the rest of the content.

Solution

We worked in partnership with our clients’ team to create an event that would have maximum delegate involvement and keep engagement levels high throughout the day. This was achieved by crafting an event that was fast moving with maximum opportunity for conversation.

• In partnership with our client we developed the conference logo, which would be used for the wider People Leader initiative.
• Delegates registered their attendance on our ‘Connected Event’ delegate website portal including collecting pre-event content for use on the day.
• We identified Penny Mallory as the perfect facilitator for this event and in practice she performed the difficult task of weaving together all the various elements with consummate professionalism.
• Our consultant Robert Digings designed a structure for the whole day based on briefings with the client, including session planning and script writing.
• A bespoke opening was crafted that would motivate the delegates for the day ahead.
• The opening session concluded with a Haka session, delivered by the wonderful team that is ‘Hakaworks’.
• The custom designed set was the perfect platform from which to deliver this event, with the audience standing or seated in theatre and cabaret style at various times during the day.
• Our video team were on hand to capture footage and delegate comments and the event ended with a short highlights video that celebrated all that had been achieved throughout the day.